Main Benefits Of The Course
Learn All The Fundamental Of Digital Marketing
Entrepreneurs will be able to incorporate the values of entrepreneurship, apply tools such as SWOT and Business Model Canvas (BMC) to develop a business plan and learn the basic steps of company registration
Facebook For Business
Entrepreneurs will be able to differentiate between a Facebook Profile, Group and Page, set up a Facebook page, the importance of objective setting and the marketing
strategies that follow suit, understand the rationale of different advertising formats and placements to be able to strategize marketing effectively, advertise on
Facebook, make informed decisions of their activities on Facebook as guided by policies, basics of Facebook Store, use WhatsApp for Business
Creating A Facebook Page
Creating Facebook Ads
WhatsApp for Business
Interested To Attend Digital Marketing BootCamp?
Date: 12th Oct 2019
Venue: Info-Trek, Queenbay Mall
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Entrepreneurs will be able to plan and conduct research to facilitate the process of copywriting, understand how different aspects of business affect copywriting, to create effective copywriting based on AIDCA formula, and to tailor their copywriting effectively using different copywriting styles and optimizing emotional triggers.
Understanding Your Business
Style & Emotional Trigger
Entrepreneurs will be able to comprehend the importance of having a company account and the process of opening a company account, classify and manage the key costs incurred in business, apply accounting methods to record financial statements and determine the basic costs needed for marketing
Instagram For Business
Entrepreneurs will be able to leverage on Instagram as an online business marketing platform and set up a functional Instagram business account, understand that different types of content cater to different business objectives and there needs to be a balanced approach between increasing sales and creating continuous engagement & identify different optimization techniques for their Instagram business account.
Instagram Business Account
Entrepreneurs will be able to understand the types of websites available, its features and tailor a suitable design for their business, exposed to affiliate and dropship marketing, the different components that compose the E-commerce ecosystem, features of E-commerce and its advantages.
Fundamentals of Website Marketing
Affiliate & Dropshipping Marketing
E-Commerce & Marketplace
Search Engine Optimization
Entrepreneurs will be able to understand the importance of SEO and how website design and content affects page ranking on a Google search results page & exposed to different search engine optimization techniques for websites.